bunch of flowers
So Many Presents To Buy!

When you reach a certain age, the number of people you have to buy gifts…

music therapy and brain injury
Dire Straits for People with Parkinson’s Disease

Music Therapy can help people with all sorts of brain injuries and conditions. Music is…

Mary Berry's Chocolate Cake
Mary Berry’s Chocolate Cake

Everyone loves chocolate cake, don’t they? What’s not to love?  And if you’re going to…

woman over 50
Where Are All The Women Over 50?

If you’re a woman and you’re in your fifties, you can’t be blamed for feeling…

pension growing
Where Can I Get Unbiased Pension Advice?

So many of us sail through life thinking there’s plenty of time to sort out…

Empty Nest
How to Survive Empty Nest Syndrome

We might like to think of our fifties and beyond as a time of freedom;…

Generation Cherry by Tim Drake
Tim Drake Talks About Generation Cherry

From Enlightened Thrift to The Four Autonomies (Earning, Learning, Giving and Recharging) Tim Drake’s book…

A smiling middle-aged woman
Is Advertising Wasted on Women Over 50?
Are you alone in getting so frustrated with advertising that you simply zone out?  Well…


Over 50s lifestyle? Pretty much the same as someone of 49 really! 50 is just another birthday, isn’t it?! cactus pots

It would seem not though when you look at the way marketing is always targeting young people.

Once our children have left home, we tend to have a bit more money to spend on ourselves and our home.  Mr and Mrs 50 Plus have more money to spend on making our homes look just right. We don’t have to buy three pairs of children’s shoes every year, for starters!

Over 50s lifestyle has never really been seen as aspirational unlike the 20-something Instagrammers making everything look so perfect.  However we are the people spending the most money on cars, holidays, our houses and ourselves.

Our lives as we get older are about enjoying ourselves, being happy and healthy and enjoying our down-time. Yes we think about pensions and health insurance and all that malarkey.  However we are generally more relaxed and less stressed than when we were younger. And why not?