Starting and growing a business is exciting, but it’s also one hell of a challenge. Virtually every business reaches a point where there don’t seem to be enough hours in a day.
Lots of the parts of running a new business are often unfamiliar to the business owner. In the excitement of the vision, the mundane often gets left by the wayside.
Every business nowadays benefits from an online presence. So what is the best approach? In essence, there’s no simple answer to this. Social media is current, topical and what’s more fast-moving. A social media post CAN generate a lot of interest immediately, but in the blink of an eye it’s history too. So unless you can devote lots of time to writing and reading posts and personally interacting with other posters, it’s a time-consuming, though potentially lucrative exercise.
Your Shop Window
Many will remember a time when there was one definitive source for members of the public finding a business. That was Yellow Pages. It was a catalogue of both local and larger businesses categorised by business type. Someone wanted a plumber, then they looked in Yellow Pages and phoned some numbers.
Essentially, not much has changed! However now they go to Google and type ‘Plumber near me’ and lo and behold, a list of plumbers appears on screen. This is where a local business needs to be visible. It doesn’t matter how many Tweets or Instagram pictures that plumber has made, it will make little difference to his visibility at this point. However, having a good, informative, attractive website WILL have an effect. It’ll appeal to someone looking for a specific service or product and will do part of the selling for you.
In fact, it’s a shop window. An opportunity to lure in the customer with all sorts of visual pleasures, special offers – and on top of that, reassurance and trust.
Who Can Help With My Business Website?
Of course you could do all this yourself, but it takes knowledge and time. Can you really afford to embark upon such a learning curve when you have so much else to be getting on with? Why not leave it to the professionals who know what looks good, what performs well, and what will make you more visible online.
Silky Ocean Studios is one company which specialises in helping individuals and small businesses with their online activity. They produce a beautiful, well-optimised business website that will find that potential customer and create a brilliant first impression. Physiotherapists, builders, airlines and promotions companies have all used their services. They make it easy for any business by providing a simple, fixed monthly price which includes making, hosting and updating your site.
It’s so easy to become caught up in those technical aspects of making up your business website. Your time would be so much better spent on the bread-and-butter of the business. For the cost of a meal out once a month you could be the envy of your peers and be grabbing those clients as a result of someone else’s expertise.