Is Advertising Wasted on Women Over 50?

Are you alone in getting so frustrated with advertising that you simply zone out?  Well maybe you’re not alone. Here’s why: Out of a group of women aged 53 to 72 – dubbed the ‘baby boomers’ – 72% of them…

Crossing the 50 Plus Line
There are many transitions in a person’s lifetime.  Some are life-changing; like puberty, getting your first job, buying your first house, having your first child, divorce (shock, horror!) to name a few.  Others just seem to happen without you even…