
Let’s Talk Dementia
New research has revealed a lack of understanding around dementia and the impact it has…
Is Advertising Wasted on Women Over 50?
Are you alone in getting so frustrated with advertising that you simply zone out? Well maybe you’re not alone. Here’s why: Out of a group of women aged 53 to 72 – dubbed the ‘baby boomers’ – 72% of them…
Crossing the 50 Plus Line
There are many transitions in a person’s lifetime. Some are life-changing; like puberty, getting your first job, buying your first house, having your first child, divorce (shock, horror!) to name a few. Others just seem to happen without you even…