Four in 10 over 50s have experienced age discrimination! It really does seem that 50 plus ageism is on the increase …
Age Discrimination
A study of 50,000 Brits aged 50 plus found one in 10 have felt ‘isolated’ and left out of team bonding exercises, social events and meetings at work. And 62% believe they have lost out on jobs due to their age.
One in 10 people of 50 plus have even faced negative remarks about how old they are from their colleagues or manager.
The survey by SunLife comes as the Government announces a review of whether hate crime offences could include ageist attitudes and behaviour.
It also found that as well as experiencing age discrimination themselves, almost a third of over 50s have witnessed someone else being subjected to it.
Age discrimination and ageist language continues to be a challenge for many people. The average age in the UK is higher than it’s ever been and there are more people over 50 in the UK – around 24,440,415 – than ever too. So, it’s pretty disheartening to think that in 2018 so much ageism still abounds. It’s also very odd to see how some people discriminate against a group they hope to one day join.”
Ageism On The Up
Fifteen per cent of those polled also claim to have experienced discrimination in the health sector by being refused referrals because of how they old they were.
A further one in five believe their insurers have discriminated against them and they’ve had to pay higher rates due to their age. And this figure increases to one in three, once people reach 75 years or older. Travel insurance for the over 65s is particularly hard to get.
The research also found a vast swathe of over 50s say they are under-represented in TV shows and films, with two thirds believing there should be more older people on the box.
72% of those surveyed think the representation of their age group in the media is negative, and gets worse the older you get. And 59% feel ignored by brands and advertisers.
More than a third of respondents believe the fashion industry don’t cater for their demographic, 24 per cent feel ignored by tech brands and around one in six feel neglected by health and beauty firms.
Read: Ageism – Are Women Invisible After 50?
However, despite perceived ageism in the UK, 78% ‘couldn’t care less’ what others think of them since turning 50. And after hitting the age milestone, around six in 10 say they enjoy life more and believe it gets better the older you get.
