Brits are certainly doing more with their lives as they age. Having children, travelling the world, starting new business ventures… they’re ambitious, daring and thrill-seeking like never before.
Britain has given rise to a new breed of 50-plus year-olds, called Super Agers, who are embracing a new lease of life and pledging to complete their bucket lists (a list of things that one has not done before, but wants to do before dying). They are full to the brim with thrill-seeking adventures, life-affirming goals, and even new sexual experiences. The definitive bucket list of over 50’s has been revealed in new research carried out by SuperAge, the first dedicated superfood brand for over 50’s.
A survey of 300 people over 50, highlighted that 70% have a bucket list and a further 10% expect to make one in the next year. The pandemic has certainly prompted more people to create a bucket list and want to try new things, in particular restrictions on travel and holidays over the last 18 months have meant excursions and trips abroad rank highly on the list. Over half of people (52%) want to see the Northern Lights, 41% intend to visit an exotic destination, and 14% of respondents say they would love to take a trip on their own.
Thrill Seeking
A demand for thrill-seeking adventures features prominently on bucket lists with ziplining (11%), driving a sportscar (9%), sky diving or bungee jumping (6%) and climbing a mountain (5%) the most popular choices amongst the 50-plus.
Learning a new skill was also a commonly occurring response from people with 20% saying they want to learn a new language and 15% of people saying they would love to learn to play a musical instrument.
Proving that age really is just a number and highlighting why people over 50 are often free from inhibitions, 6% said they like would like to have sex or engage in a sex act in an unusual place, and 4% said they would like to go skinny dipping. Furthermore, getting a tattoo (5%) and conquering one of your biggest fears (9%) also featured on the list showing you are never too old to try something new or achieve a life goal.
Top 10 Bucket List items of Over 50’s
- See the Northern Lights
- Travel to an exotic destination
- Learn a new language
- Learn to play an instrument
- Go on a trip by yourself
- Go ziplining
- Drive a sportscar
- Go skydiving/bungee jumping
- Have sex or engage in a sex act in an unusual place
- Get a tattoo
Lewis Black, Marketing Director at SuperAge comments: “Today’s over 50’s are super agers, with the mental or physical capability of their decades-younger counterparts. Health and wellness are among this age group’s top priorities, but they don’t want to have to choose between health and enjoyment, they want both as shown in the bucket list research. We designed SuperAge to support a life full of adventure and whether it’s ziplining, traveling, learning something new or getting inventive in the bedroom, today’s over 50s are more adventurous than ever before.”
SuperAge is the UK’s first superfood brand dedicated to the needs of over 50’s, and is available now online and from Holland & Barrett stores nationwide.
SuperAge Competition – 10 prizes up for grabs!
For a chance to win one of ten SuperAge bucket list prizes, head to the superage competition page, enter your details and tell us what makes you a SuperAger. 10 winners will be chosen at random from all eligible entries received by midnight on 28th February 2022. The winners will be able to choose from either a ziplining, sportscar driving or bungee jumping experience (T&C’s apply, see website for details).
