wedding ring
Divorce and The Over 50s

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A Dog Is For Life

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bunch of flowers
So Many Presents To Buy!

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Dire Straits for People with Parkinson’s Disease

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Mary Berry's Chocolate Cake
Mary Berry’s Chocolate Cake

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woman over 50
Where Are All The Women Over 50?

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Where Can I Get Unbiased Pension Advice?

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Empty Nest
How to Survive Empty Nest Syndrome

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Generation Cherry by Tim Drake
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A smiling middle-aged woman
Is Advertising Wasted on Women Over 50?
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Life

Over 50s lifestyle? Pretty much the same as someone of 49 really! 50 is just another birthday, isn’t it?! cactus pots

It would seem not though when you look at the way marketing is always targeting young people.

Once our children have left home, we tend to have a bit more money to spend on ourselves and our home.  Mr and Mrs 50 Plus have more money to spend on making our homes look just right. We don’t have to buy three pairs of children’s shoes every year, for starters!

Over 50s lifestyle has never really been seen as aspirational unlike the 20-something Instagrammers making everything look so perfect.  However we are the people spending the most money on cars, holidays, our houses and ourselves.

Our lives as we get older are about enjoying ourselves, being happy and healthy and enjoying our down-time. Yes we think about pensions and health insurance and all that malarkey.  However we are generally more relaxed and less stressed than when we were younger. And why not?